Service

Marketing & Sales

Achieving growth is fundamental to an organization's long-term success - placing businesses in a position to develop sales strategies that consistently seek incremental growth opportunities, either through new customers or new markets.

Marketing strategies seek to differentiate brands, incorporate new trends, and generate demand.
​Executives and managers face various questions as they evaluate their marketing & selling strategies:
  • Are our marketing goals fully aligned with the overall business strategy?
  • Are brand strategies creating emotional appeal & generating buzz, but not driving demand?
  • How can we improve the effectiveness of our marketing strategy?
  • What are the most important and attractive customer segments?
  • How skilled is the current sales force? Has past training been effective?
  • Do employees have the proper tools to drive incremental sales?
  • How effective are the current materials and tools provided to sales employees?
  • Are employees utilizing materials, tools, and processes as intended?
  • Is the right information being tracked and measured beyond sales?

HOW WE CAN HELP

Marketing Strategy

Evaluation and selection of strategies into a comprehensive plan that maximizes growth opportunities and profit potential.

Customer ​Segmentation​

Channel & Class of Trade segmentation and analysis of priority segments based off volume and ACV.

Customer ​Classification​​

Volume and non-volume classification to ensure selling focus is prioritized and service is allocated properly.

Service Frequency Optimization

Review and analysis of historical service frequency, and shelf space vs velocity, to determine optimal allocation of service visits.

Integrated Sales Meetings & Huddles

A unified and consistent process via common elements, flexible enough for each specific meeting type's focus, in order to drive employee engagement and more effective execution.

Cascading Objective Setting

Organizational alignment focused on setting objectives for a company and breaking them down across the organizational hierarchy and teams.

Business Reviews

Consistent process to review business results performance against goals, track progress against the Strategic Plan, and develop action plans to close any gaps.

Route Ride Evaluation

Utilization of solutions for front-line development, which provide transparency and standardization in the evaluation of account execution, target setting, and performance results, in order to provide ongoing coaching & feedback.

Retailer Satisfaction

Retailer satisfaction surveys designed to measure retail account satisfaction levels for distributor services and provide areas where a distributor could improve.

CLIENT RESULTS

ROUTE RIDE EVALUATION

Beverage Distributor ensures formal in route evaluation & timely feedback through digital tools

PS Solutions Group designed a digital route ride evaluation process to evaluate Sales Rep In-Store Execution & Step To The Sales Call and provide reporting recaps for management review and integrated Sales Rep feedback.​

MARKETING STRATEGY

Integrated Sales & Marketing Strategy wins overseas contract bid

PS Solutions Group crafted a dynamic & integrated sales and marketing strategy that empowered a residential developer to bring their vision to life - highlighting & showcasing new & modern construction methods and technology as the key drivers of greater efficiency in housing development overseas.​

CUSTOMER CLASSIFICATION + SERVICE FREQUENCY OPTIMIZATION

Fresh Food Distributor Advances Route Optimization with Routing as a Service

PS Solutions Group delivered route engineering, process documentation, interim program management, and new hire onboarding & training - enabling a regional fresh food distributor  to realize both immediate operational gains and equipping them with in-house expertise & the foundation needed for sustained routing excellence.​